Wholesale and retail. Two moments, one set of data.
The selling campaign opens on a date and closes on a date. Production starts from whatever was collected, the store opens when it opens. Software that is two weeks late isn't late: it missed the season. That is the constraint that makes this sector different from every other one we work in, and the reason nothing here gets improvised.
In the same months, different people work on different problems. Whoever collects collection orders in a showroom does not have the needs of whoever, in a store, has to know whether that size is there. They are two pieces of software, and the only thing they must share is the data.
sales reps, KAMs, showroom, agents
Collection orders get collected against a sample range, with a client sitting there waiting. What is needed is a screen that fills in fast and writes into the ERP without a spreadsheet in between: sizes and colours in a grid, availability, the client's price list and terms already applied.
Web apps for whoever sellsstore managers, sales staff, warehouse
Here there is one question and it arrives with the customer standing there: is this size available? What is needed is a catalogue that tells the truth, synced with the ERP and with the other stores, and a flow that gets the request to the warehouse without a phone call.
How we sync the systemsYou don't start from both. You begin with the moment that costs you most right now - usually the campaign, because it has a date - and the second piece gets added once the first has survived a season.
A season doesn't wait. So delivery happens one piece at a time.
It isn't that the software is harder. It is that the data model has objects that exist nowhere else - and if you don't know them you discover them with the campaign already open, which is the worst possible moment.
An item is not a row, it is a matrix. Whoever sells fills in a grid and sees the totals per row, per column and overall as they type. Outside fashion, this screen is of no use to anyone.
The first time you hear the word capsule you don't know what it changes in the data model. The thirtieth time you know before anyone asks.
One is collected months ahead against a sample range, the other arrives mid-season and has to answer the same day. Software that treats them alike makes at least one of them work badly.
Discounts, tiers, currencies, payment terms, order minimums. They are already configured in the ERP: that is the right place to apply them from, not a second table somebody keeps aligned by hand.
Two on wholesale, one on retail, one on the data that sits under both. Different companies and different projects, but lined up they tell the season from one end to the other.
Pre-order and stock in one interface, with catalogues and media generated on each client’s own collection.
ResultIn production shortly after the new ERP, with every client seeing only what they can buy.
Read the case study →Orders, replenishments, media and catalogues in a single platform, integrated with the company ERP.
ResultEnd-to-end digitised wholesale process, catalogues generated automatically, evolving since 2019.
Read the case study →Instant visibility on stock and catalogue for every store, with an automatic store-to-warehouse flow.
ResultZero manual catalogue updates, real support for assisted selling in store.
Read the case study →ERP, HR and other application data centralised and queryable through AI - with no technical skills.
ResultA single source of data, permission-based access, interoperability across every company application.
Read the case study →You can, and sometimes it is the only moment you realise you need to. But what gets delivered with a campaign open is a small, safe piece, not a platform: the wrong moment to change how orders are collected is while you are collecting them. The honest thing is to tell you which weeks are at risk, and we say it up front.
No, and it is almost always the wrong answer. The ERP runs production, accounting and the warehouse, and it does it well: what is missing is an interface for whoever sells and a channel for whoever buys. They get added alongside and they write where they should.
Over time no, right now yes. The two moments have different users and different rhythms, so they go into production one at a time - but they sit on the same data, which is why the second costs less than the first.
Ten years in fashion B2B, ten brands and more than thirty selling campaigns, from luxury to retail. The names we can give are on the homepage; the projects, with what they solved, are in the case studies above.
